by Michael Kling | Aug 21, 2020 | Facebook
Live video streaming is on fire because of Covid-19 lockdowns. Schools, nonprofits, musicians, media publishers, and businesses have turned to live streaming to reach their audiences on social media. With physical locations closed, businesses have learned to...
by Michael Kling | Aug 13, 2020 | Facebook
Facebook appears to be renewing its embrace of hashtags and encouraging users to add hashtags to posts. Facebook now recommends hashtags on business pages based on texted entered, saying reach will increase if they’re used. But should marketers and digital PR...
by Michael Kling | Jun 11, 2020 | Facebook
Facebook has introduced its news section to all US users, a move that could have significant implications for PR and news consumption. For PR, the value of earned media placements in mainstream publications escalates with distribution on Facebook. Corporate PR and...
by Michael Kling | May 13, 2020 | Facebook
Facebook remains the dominant social media marketing channel even while marketers stray away from the platform. Almost all marketers surveyed have a presence on the platform, and half plan to increase their Facebook organic activities, according to the 2020 Social...
by William Comcowich | Feb 3, 2020 | Facebook
Unpaid marketing, also called organic marketing, on Facebook is effectively dead, asserts new research from Trust Insights. After examining 2,316 brand pages and 6,034,384 organic Facebook posts, it found that the median amount of engagement was 0.0215%. In other...
by William Comcowich | Nov 12, 2019 | Facebook
Facebook hopes its new rebranding will increase understanding of its many apps and boost goodwill. Reactions to the new logo and rebranding effort announced last week have been varied – ranging mainly from unenthusiastic to ridicule. Some commentators said the new...