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Facebook received a public relations black eye when it announced that it will not fact check political ads. Twitter hit a PR home run by banning political advertising. Facebook CEO Mark Zuckerberg said he doesn’t want his company to be an arbitrator of truth or...
Facebook has agreed to pay advertisers $40 million over allegations that it inflated video viewing times. While Facebook hopes the settlement brings closure to its measurement difficulties, suspicion may linger over its metrics and the effectiveness of Facebook videos...
A dedicated news tab in the works at Facebook may have significant implications for public relations. Facebook confirmed that it’s working on a news tab to deliver “trustworthy news” after The Wall Street Journal first reported the story late last week. The news tab...
PR, corporate communications and social media marketing professionals often fret about if and when they should ban someone from their organization’s Facebook Page or other online forum. In a PRSA discussion group, Matthew Eaton, a corporate communicator at a...
Facebook Stories now offer a new way for marketers to grow brand awareness, expand their reach on the network, and strengthen relationships with audiences. The format may be particularly valuable given that Facebook organic reach has plummeted in recent years and...
Marketers typically include hashtags in Twitter and Instagram. But what about Facebook? Marketers remain divided over including hashtags on Facebook. Some don’t bother, even though they like them on other networks. A Buzzsumo analysis of a billion Facebook posts in...
