by Arthur Solomon | Apr 17, 2018 | Guest Post
I’ve often been called a maverick during my PR career because of my disregard for long-established PR rules. Some agency execs were not thrilled with my disregarding the “rules of the game” tenets. Clients mostly approved. They were happy with having a person on their...
by Arthur Solomon | Feb 7, 2018 | Guest Post
Old beliefs die slowly and that’s unfortunate; many journalism and PR tenets should go the way of the horse and buggy. Practices that many PR people believe will generate positive press or protect their clients from negative coverage haven’t been true since the advent...
by Kate O'Sullivan | Jan 29, 2018 | Guest Post
One topic that’s always paramount in the PR industry is how to tackle evaluation and measurement of PR campaigns. How PR professionals demonstrate the effectiveness of their work has shifted significantly in the past decade. Now, any good PR pro measures...
by Arthur Solomon | Dec 21, 2017 | Guest Post
My 2017 dossier of companies and individuals that would rather not be on a crisis PR list once again proved my decade’s long convictions: 1) that once an entity or individual has been involved in a crisis, it remains in its DNA forever and can resurface any time; 2)...
by Arthur Solomon | Dec 4, 2017 | Guest Post
The best cold weather athletes will congregate between February 9-25 in PyeongChang, South Korea, for the XXIII Olympic Winter Games. And one thing is certain: As at the 1988 Summer Games in Seoul, the athletes and the world will be in for a treat. If any country can...
by Arthur Solomon | Nov 7, 2017 | Guest Post
By Arthur Solomon The Merlins of our business – the self-described PR crisis counselors – have for decades collected large fees by assuring crisis-afflicted clients that they have the magic to lessen negative media coverage. If you believe that, just do a search of...
