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I’ve often been called a maverick during my PR career because of my disregard for long-established PR rules. Some agency execs were not thrilled with my disregarding the “rules of the game” tenets. Clients mostly approved. They were happy with having a person on their...
Old beliefs die slowly and that’s unfortunate; many journalism and PR tenets should go the way of the horse and buggy. Practices that many PR people believe will generate positive press or protect their clients from negative coverage haven’t been true since the advent...
One topic that’s always paramount in the PR industry is how to tackle evaluation and measurement of PR campaigns. How PR professionals demonstrate the effectiveness of their work has shifted significantly in the past decade. Now, any good PR pro measures...
