by Susan Kennedy | Apr 20, 2020 | Guest Post
Finding the best messaging apps for your PR and marketing efforts can seem daunting at first. So many options are available and each has different features and potential applications. Where do you start evaluating? You can’t try them all. My assessments of the...
by Arthur Solomon | Apr 17, 2020 | Guest Post
As someone whose first job in public relations was with a political agency involved in campaigns ranging from local to presidential ones, I’ve always recommended paying attention to political happenings to obtain lessons not learned in communications schools. Nothing...
by Kim Melillo | Apr 13, 2020 | Guest Post
You likely know how to write a press release and pitch it to journalists to gain the earned media placements you’re after, but there are other worthwhile options. In today’s technological age, it’s wise to use every avenue that’s available to spread your...
by Arthur Solomon | Mar 25, 2020 | Guest Post
The proper use of words by speakers has always had an important effect on the psyche of those they’re directed at – for good and for bad. The good in the U.S. is exemplified by Franklin D. Roosevelt’s reassuring fireside chats during the recession in the 1930s...
by Arthur Solomon | Mar 17, 2020 | Guest Post
Four pillars of American society are the arts, business, politics and sports. All have had recent major PR crises, but three of the quartets have failed PR Crises 101. Business, politics and sports were dragged screaming to admit their wrong doings by investigative...
by Jo Spink | Feb 24, 2020 | Guest Post
PR is an amazing tool to build awareness of a company and its products and enhance a business’s reputation. PR can also be a superb tool for search engine optimization (SEO). With search marketing now an essential PR and marketing element for any business, SEO can...
