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With 330 million active monthly users, Twitter is an obvious part of a well-developed digital marketing strategy. While it’s essential to grow a Twitter following, you also need to implement actionable steps to increase engagement and brand awareness. Here’s the top...
The Internet is a marketing equalizer. A small to medium-size or local business with a creative digital marketing strategy has the potential to reach as many qualified people as a Fortune 500 company with a multi-million-dollar advertising campaign. Digital marketing...
When Instagram launched IGTV in June 2018, the Internet was thrown into a frenzy. People started calling it the vertical version of YouTube. Well, they’re not wrong. Instagram started as a photo-sharing app that expanded into video sharing (with a limit of 60...
Few things are certain in life. But as surely as the sun rises and sets, PR blunders will occur. Below are some of what I consider the most important PR miscues of 2019. Two doozies that happened early in the year were shared by President Trump and Speaker of the...
It’s that time of the year when media rehash what they believe are the biggest PR blunders of the year. As William Shakespeare wrote in Julius Caesar, “The evil that men do lives after them; the good is oft interred with their bones.” Last year, on this website I...
Credibility matters. It’s one of the most important factors that influence buyer decisions. But how do you establish or strengthen your brand’s credibility? And is it possible to do so using video marketing? In this blog post, I’ll answer both questions. I’ll also...
