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Zoom has emerged as the go-to app for online meetings for PR and marketing professionals now working from home. Popularity of Zoom spiked this spring when employees were told to work from home to contain the spread of Covid-19. Even with all the experience on Zoom,...
LEGO is one of the most respected companies in the world. Its multi-colored building blocks are popular among both children and adults. PR and marketing practices have played a large part in building its reputation as a leading brand. These are lessons PR and...
Generation Z, typically defined as those born after 1997, will have an enormous impact on public relations and marketing strategies as they gain purchasing power. Generation Z surpassed millennials in population in 2019, making up 32% of the world’s 7.7 billion...
Public relations and marketing often operate separately from sales in large organizations. That can lead to a lack of coordination and missed sales opportunities. Collaboration between marketing and sales may be more important than ever due to economic difficulties...
Some say silence is golden. In the current worrisome landscape, marketing and PR silence can be deadly. A third of US consumers surveyed fear businesses have fallen into financial trouble if they don’t see news or other content from them, reveals a survey of 13,000...
Logos relay the personality of your organization. They grab attention, make a strong first impression, distinguish your brand from competitors, and foster brand loyalty. When used properly, they imprint the brand’s identity on the minds of customer and others....
