by William Comcowich | Oct 1, 2020 | Storytelling
“Berlin 1987. My father was a guard on the west side of the Berlin Wall, while another man guarded the east,” a daughter narrates in an animated YouTube video. Even though the wall came down and the family moved away, the father remained psychologically...
by William Comcowich | Aug 11, 2020 | Storytelling
Telling interesting stories forms the core of public relations and is among the most valued skills of PR professionals. Better than any other communications technique, stories help listeners and viewers understand, remember and connect with an organization’s message....
by William Comcowich | Sep 18, 2019 | Storytelling
Mehmet Erdoğan, digital communications professional for UNDP (United Nations Development Programme) Eurasia relates the story of what happened when he took his disabled mother to vote in Cyprus. Because the building’s inadequate infrastructure prevented wheel chair...
by William Comcowich | Jul 31, 2018 | Storytelling
Data imparts legitimacy to PR and marketing messages. Stories with relevant data help people remember, add credibility, improve chances for media placements, and reveal insights into trends and correlations or counter-intuitive surprises that illuminate fresh...
by William Comcowich | Apr 7, 2017 | Storytelling
Artificial intelligence cannot write stories and computer programs show no signs of taking over PR’s job of crafting brand stories any time soon. But AI and computer software may be able to help PR and marketing improve their storytelling capabilities and develop...
by William Comcowich | Sep 12, 2016 | Storytelling
Apple consistently excites customers about its impending product releases, even if its devices are not truly must-have items. How does Apple do that while other large brands with even larger marketing budgets cannot? The answer: storytelling. “Now, this might not...
