by William Comcowich | Sep 13, 2019 | Data Analytics
Companies are spending more on marketing analytics. Overall, they also reap greater benefits, but the value of marketing analytics varies substantially between companies, according to the latest CMO Survey published by Duke University’s Fuqua School of Business....
by Azat Eloyan | Sep 12, 2019 | Guest Post
Mobile traffic today is equally important as desktop traffic. In 2018, 58% of site visits were from mobile devices, according to research from SimilarWeb. This number is estimated to rise drastically in the coming years. The surge of mobile devices is logical...
by William Comcowich | Sep 10, 2019 | Social Media Measurement
In a major change, social media platforms may hide “like” numbers that appear beneath people’s photos and posts. Facebook is considering removing like counts, and Instagram has already experimented with hiding the numbers in Canada and other countries. While the...
by William Comcowich | Sep 9, 2019 | Influencer Marketing
Many marketers and PR pros consider influencer marketing a valuable strategy. But working with influencers has led to serious problems for some brands. The Federal Trade Commission is investigating if Juul Labs, the e-cigarette outfit, used influencers as part of...
by William Comcowich | Sep 5, 2019 | Marketing
Marketers often worry about their sample size when preparing market research. They worry that the sample size will be too small to produce accurate results. Clients also press to know if the sample size is adequate. The larger the sample size, the more accurate the...