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IGTV was supposed to challenge YouTube’s long-form video dominance and offer a new creative outlet for influencers and new PR and marketing venue for brands. But it has struggled to attract viewers and quality content since Instagram launched the long-form video hub...
Improved measurement can elevate the PR profession, agreed experts speaking at a PRWeek Breakfast Briefing. Better measurement will prove the value of PR to corporate management and help PR secure funding, greater influence and a voice in high-level corporate...
Just like back in high school, a bad reputation can ruin you and your business. Even if they’re not merited, negative customer reviews and word-of-mouth can slow sales to a halt. That’s when it’s time to step in and rebuild that brand identity. How do you know...
Brands have yet to gain the full benefits of social media monitoring and measurement. Although social media listening and social media analytics can provide a goldmine of information to guide a range of corporate departments, few companies dig into that treasure...
More companies are embracing influencer marketing, and those already in the act are increasing their budgets and employing the strategy more frequently. According to the State of Influencer Marketing report from Linqia, 39% of marketers with a digital marketing budget...
