by William Comcowich | Aug 1, 2018 | Measurement
Most B2B marketers say measurement is a growing priority for their organizations, yet they continue to struggle in developing marketing measurement that demonstrates their impact on sales, new research reveals. More than half (58%) of marketers surveyed said their...
by William Comcowich | Jul 30, 2018 | Snapchat
Snapchat has launched the Snapchat Storytellers program that aims to connect brands to influencers on its social media/messaging platform. The social media /messaging platform will link businesses with its most popular content creators – initially its five most...
by William Comcowich | Jul 26, 2018 | Digital Marketing
With its recently announced podcasting app, Google is placing greater emphasis on podcasts and intends to double the number of podcast listeners within two years. Google Podcasts offers advanced features, including “device interoperability.” Listeners can...
by William Comcowich | Jul 25, 2018 | SEO
As voice recognition technology has achieved greater accuracy, it’s become a more useful and popular search tool, especially on mobile devices. More people now conduct more online searches using voice commands – and get accurate search results. Voice search has...
by William Comcowich | Jul 17, 2018 | Social Media Marketing
Social media offers substantial benefits, but many businesses lack a strategy to reap those benefits. Half of businesses surveyed say they lack a documented social media strategy, according to the State of Social Report from Buffer. Many say a social media strategy is...
