by William Comcowich | Jun 28, 2018 | Facebook
Although Facebook stresses connecting people, its new Brand Collabs Manager focuses on the importance of social media influencers. The Brand Collabs Manager helps brands locate appropriate content creators by filtering them through a range of criteria, including...
by William Comcowich | Jun 26, 2018 | Digital Marketing
Luxury brands are going through a transition as millennials become a larger share of their customers. Millennials account for about 30 percent of luxury product buyers and that figure will increase 45 percent by 2025, says Claudia d’Arpizio at Bain & Company....
by William Comcowich | Jun 25, 2018 | Instagram
Instagram hopes to take on YouTube and increase its role in influencer marketing with its new long-form videos. In introducing IGTV, Instagram will allow users with 10,000 followers or more to post videos up to an hour long. Others can post up to 10 minutes of video....
by William Comcowich | Jun 18, 2018 | Media Relations
The changing media landscape has prompted some to question the value of media relations. The rise of social media and digital marketing, combined with the demise of newspapers, massive staff cuts at traditional media outlets and decline in trust in the media have even...
by William Comcowich | Jun 13, 2018 | Digital Marketing
Some marketers say the end of net neutrality will transform the internet – as well as internet marketing. Net neutrality rules required internet service providers (ISPs) like AT&T, Comcast, Sprint and Verizon, to treat all internet traffic equally. ISPs could not...
