by William Comcowich | Jun 12, 2018 | Content Marketing
Brands traditionally avoid controversy. By its definition, controversy sparks disagreement and argument. Yet winning the customer’s attention becomes increasingly challenging as blog posts, articles and videos saturate the internet and overwhelm viewers. Some...
by William Comcowich | Jun 11, 2018 | Content Marketing
As more companies embrace content marketing, many turn to freelance writers to create blog posts, email newsletters, social media content and other forms of PR and marketing copy. More than half of B2B marketers outsource content creation, which covers writers,...
by William Comcowich | Jun 11, 2018 | Instagram
Instagram’s switch from a chronological to an algorithm-based newsfeed in 2016 upset many users. The move also worried many in PR and marketing who grew anxious about reaching current and new audiences. Social media gurus recommended tips for how to gain more...
by William Comcowich | Jun 7, 2018 | Video Marketing
As more B2B marketers embrace videos, they often compare their video campaigns to competitors and peers. The 2018 Video in Business Benchmark Report from Vidyard sheds light on video marketing trends and effective practices. Findings are based on data collected from...
by William Comcowich | Jun 4, 2018 | Marketing
The 2018 Internet Trends Report from Mary Meeker, a partner at Kleiner, Perkins, Caufield & Byers, is one of the most anticipated studies on internet and technology trends. With 294 slides, it’s also the most comprehensive. In addition to internet use, the...
