by William Comcowich | Mar 26, 2018 | Marketing
Standard PR and marketing tools such as white papers, case studies and thought leadership articles don’t engage audiences. But webinars do — when done well, said Mark Bornstein, vice president of content marketing at webinar marketing platform ON24....
by William Comcowich | Mar 19, 2018 | Marketing
Marketing gurus tout A/B testing as a critical tactic for improving results. Marketers frequently conduct A/B tests to find the best performing email subject lines, landing pages, advertising copy, other types content and pricing. About two-thirds of brand marketers...
by William Comcowich | Mar 15, 2018 | Influencer Marketing
Influencer marketing campaigns may be crimped this year by Instagram’s new paid partnership tag and increased Federal Trade Commission enforcement of disclosure guidelines. Instagram, one of the most popular influencer marketing platforms, recently introduced...
by William Comcowich | Mar 2, 2018 | Snapchat
Almost everyone hates the new Shapchat redesign. Snapchat hoped the look would be easier to understand, especially for new users. The new look separates communications from friends and professionally produced content. A new Discover feed on the right side of the app...
by William Comcowich | Mar 2, 2018 | Nonprofits
Facebook’s decision late last year to remove fees for nonprofit organizations that conduct fundraising on the social media platform may cause nonprofits to take a new look at Facebook as a fundraising tool. Given that Facebook remains the largest social media...
