by William Comcowich | Feb 21, 2018 | Social Media
Many customers prefer to use social media for customer service. Almost half (47 percent) of customers prefer to complain to companies on social media while 42 percent send emails, and only 35 percent make phone calls, according to a Sprout Social survey. That...
by William Comcowich | Feb 20, 2018 | Content Marketing
Marketers and PR pros gain substantial advantages by snooping on competitors and gathering competitive intelligence through social media monitoring and measurement and other tactics. Insight into of competitors’ strengths and weaknesses can highlight where your...
by William Comcowich | Feb 14, 2018 | LinkedIn
Publishers and brands may turn to LinkedIn because of diminishing organic reach on Facebook. Facebook recently announced that it will prioritize posts of users’ personal contacts and show fewer posts from publishers and other businesses in news feeds. LinkedIn...
by William Comcowich | Feb 7, 2018 | Snapchat
Snapchat’s recent recovery may cause brands to reconsider the messaging and social media app for public relations and marketing purposes. Leading up to the company’s recent earnings report, some analysts predicted Snapchat would lose users and income to...
by William Comcowich | Feb 5, 2018 | Instagram
Instagram now allows businesses to schedule posts through third-party tools. The highly anticipated ability will make life much easier for marketers and Instagram may become an even more desirable marketing platform. Scheduling posts through third-party tools is now...
