by William Comcowich | Jun 22, 2017 | Digital Marketing
Businesses will face severe penalties for violating the General Data Protection Regulation (GDPR). The European Union’s impending regulation strengthens data protection and privacy of EU citizens and companies that market products to them. The law impacts...
by William Comcowich | Jun 19, 2017 | Podcasts
Podcasters, advertisers and marketers will gain more data and greater insight about listeners in Apple’s new podcast analytics. Apple’s podcast app is the most common venue for listening to the online audio programs. An upcoming version of the app will...
by William Comcowich | Jun 15, 2017 | Instagram
Instagram boasts more than 700 million users and counting. It gains millions of new users every month. Due to its ongoing rapid growth, Instagram has joined the ranks of Facebook, Twitter and LinkedIn as major social media networks. As marketers and small business...
by William Comcowich | Jun 7, 2017 | Social Media Measurement
Shapchat has emerged as a leading social media app. You’ve likely read about its impressive figures: over 300 million monthly active users, 6 billion daily video views, and a million photos and videos posted a day. Although perceived as mainly an app for teens,...
by William Comcowich | Jun 6, 2017 | Marketing
Is your organization’s marketing effective? It depends on whom you ask. C-level executives and lower-ranking marketing employees often hold disparate views of their company’s marketing. Here’s the surprising result of a recent survey from HubSpot. Top-level...
