by William Comcowich | Jul 20, 2017 | Marketing
Google has donated $706,000 euros (more than $800,000) to generate news stories solely through artificial intelligence. The Press Association, the national news agency for the UK and Ireland, and Ubs Media, a start-up specializing in data-driven news, will use the...
by William Comcowich | Jul 18, 2017 | Instagram
Inadvertent use of banned hashtags on Instagram can cause engagement to drop suddenly and steeply. Including even one banned hashtag will cause all the hashtags on the post to become undiscoverable on the network, in other words useless. That would be dreadful for...
by William Comcowich | Jul 17, 2017 | Influencer Marketing
Animals are showing they can be exceptional social media influencers. They offer several natural advantages over humans. They gain followers and produce enormous numbers of comments, likes and shares more easily than humans. People are naturally attracted to photos of...
by William Comcowich | Jul 11, 2017 | Blogging
The Wall Street Journal’s announcement that it is closing eight blogs may be perceived as a sign of the demise of blogs. That perception is mistaken. The closure is more a reflection of the newspaper blogs inability to generate revenue and profit than it is of...
by William Comcowich | Jun 30, 2017 | Social Media Measurement
Marketers eagerly purse engagement. They believe engagement, generally defined as interactions with the brand on social media, can increase website traffic, awareness of the brand and inclination to purchase. Some leading marketers question the widespread belief that...
