by William Comcowich | Aug 7, 2017 | Marketing
Some products are naturally easier to market than others. An apparel maker can ask social media influencers to post photos of themselves wearing their dresses on Instagram. But what if your company makes toilet valves? Promoting an innovative or attractive product is...
by William Comcowich | Jul 28, 2017 | Public Relations
Reddit Ask Me Anything (AMA) sessions offer a powerful but dangerous public relations and marketing strategy. As the name indicates, Reddit users ask AMA hosts anything on a given topic – or anything at all. PR, marketing and product management teams can access...
by William Comcowich | Jul 27, 2017 | Marketing
In providing innovative new technology to complete transactions and share data, blockchains may revolutionize marketing. Proponents call the technology one of the most important technological advancements since the internet. Bitcoin is one of the best-known...
by William Comcowich | Jul 24, 2017 | Media Measurement
In a major update, Google Analytics will allow users to obtain answers about their web traffic simply by asking questions. The feature, part of Google’s Analytics Intelligence, uses the same natural language processing technology employed in the company’s...
by William Comcowich | Jul 24, 2017 | Data Analytics
Although marketing and PR recognize the value of data-driven decision-making and now compile more data on customers and their purchase decisions, they still struggle to glean actionable insights, new research reveals. Only 30 percent of marketing professionals...
