by William Comcowich | Mar 27, 2017 | Advertising
The YouTube advertising scandal continues to widen as more brands drop advertising after finding their ads automatically placed next to offensive content. The boycott began in the U.K. when government agencies learned their ads were adjacent to videos from rape...
by William Comcowich | Feb 22, 2017 | Marketing
Amazon Echo and the intelligent assistant, Alexa, may be one the most significant recent developments in digital communications. Amazon Echo, a smart speaker developed by Amazon, connects to Alexa, billed as a voice-controlled personal assistant service. Through voice...
by William Comcowich | Feb 14, 2017 | Native Advertising
Ad blockers continue to spread robustly, threatening brands’ digital advertising and the revenue model of online publishers. Earned media and native advertising – with the help of public relations expertise – could help solve the problem. The number of desktop and...
by William Comcowich | Feb 8, 2017 | Social Media Marketing
Social sharing spreads PR and marketing messages effectively and cost-efficiently. It has the added advantage of including an implied testimonial. Posts gain more views and can spread exponentially as more people share them, especially influencers with many followers....
by William Comcowich | Feb 7, 2017 | Snapchat
Snapchat’s recent initial public offering revealed a large amount of information for brands considering the app as a marketing channel. Snap, the parent company of Snapchat, filed a $3 billion IPO, the third largest technology company debut ever, according to...
