by Michael Kling | Dec 24, 2020 | Marketing
While PR and marketing professionals may already have their hands full with social media networks, those who promote small and medium local businesses might benefit from Nextdoor. Nextdoor offers a unique approach to social media networking. Really. Facebook aims to...
by Michael Kling | Dec 23, 2020 | Influencer Marketing
The Covid-19 recession of 2020 devastated marketing and advertising spending. Influencing marketing budgets were not immune. Especially hard hit were brands in travel and hospitality, a popular influencer topic. Yet influencer marketing proved resilient and in some...
by William Comcowich | Dec 18, 2020 | Public Relations
Your positioning statement creates the foundation for all your organization’s communications across all media. It provides focus and direction and ensures that content is consistent. Without a positioning statement, PR can resemble a person groping aimlessly in the...
by William Comcowich | Dec 16, 2020 | Media Monitoring
Although more companies and nonprofit organizations now use media monitoring and measurement, many don’t gain its full benefits. Not following recommended best practices when setting up search parameters or analyzing results can produce confusing results or bog down...
by Sergey Aliokhin | Dec 16, 2020 | SEO
Everyone wants to create content that ranks high on Google’s search results for specific keywords. By producing such content, you’ll get more traffic to your site, and the more traffic you get, the more people will see the service or product you offer. But...