by Michael Kling | Sep 23, 2020 | Marketing
Only 13% of B2B marketers rate their ability to measure and analyze marketing performance as above-average, while 40% believe their measurement ability needs improvement, new research reveals. Another 33% rate that ability as average and 14% call it poor or...
by William Comcowich | Sep 21, 2020 | Instagram
Instagram hopes to knock off TikTok with Reels, its new video feature. An obvious copy of TikTok, Reels features 15-second video clips that users can overlay with audio and special effects and share with others on the network. After enjoying an explosion in...
by Michael Kling | Sep 18, 2020 | Digital Marketing
Interactive content offers a powerful tool to gain and maintain attention and engagement. Viewers interact with interactive content, as the name implies, rather than passively consume it as they would read a blog post or white paper. Common forms of interactive...
by William Comcowich | Sep 17, 2020 | Influencer Marketing
A new kind of influencer fraud has emerged that might be far worse than purchasing fake followers, likes or engagement. The tactic defrauds both sponsors and followers. According to influencer marketing service Carusele, certain influencers promote contests for cash...
by William Comcowich | Sep 16, 2020 | SEO
Marketers, PR and SEO experts generally view Google as synonymous with “search engine.” When they talk about optimizing content or websites for search engines, they usually mean optimizing for Google. It’s true that Google dominates web searches. But PR, marketing and...
