by William Comcowich | May 8, 2017 | Marketing
Is video the most desirable skill for marketers? Jay Baer, president of Convince & Convert, believes it is. He cites several statistics from a recent survey by Animoto to prove his point in a recent blog post: 77% of professional marketers and small and medium...
by William Comcowich | May 5, 2017 | SEO
As voice search explodes in popularity, it’s changing SEO and website content best practices. More people search the internet with voice search on their smartphones, tablets or and smart home devices that feature digital assistants like Siri, Cortana, Alexa and...
by William Comcowich | May 3, 2017 | Influencer Marketing
Although influencer marketing is an increasingly popular and often effective PR and marketing, it’s faltering, largely because of its success. Done correctly, influencer marketing is a digital version of word-of-mouth marketing. People prefer to hear from others...
by William Comcowich | Apr 14, 2017 | Content Marketing
A new report suggests that infographics, a popular content format, are dying. Although infographics have become extremely popular in recent years, they typically don’t help meet marketing goals, according to Clutch, company that operates a research, ratings and...
by William Comcowich | Apr 11, 2017 | Public Relations
Public relations is converging with marketing, PR and marketing executives believe. But they don’t agree on whether that’s a good thing or not. Almost half of PR professionals surveyed for the Global Communications Report say public relations will become more aligned...
