by William Comcowich | Mar 21, 2017 | Podcasts
Podcast enthusiasts, pointing to the growing popularity of the audio programs, have called podcasts the medium of the future – for years now. The anticipated podcast boom has yet to materialize. Podcasts may always remain the technology of the future. However, new...
by William Comcowich | Mar 21, 2017 | LinkedIn
Almost all public relations and marketing professionals have LinkedIn accounts, but should they pay extra for LinkedIn Premium subscriptions? LinkedIn recently revamped its subscription levels, downgrading its free services while enhancing premium subscriptions. That...
by William Comcowich | Mar 14, 2017 | Data Analytics
Most marketing executives appreciate the potential benefits of analytics. So why don’t they usually consider data analytics when making key decisions? Organizations expect to spend more on marketing analytics, even though most analytics does not influence their...
by William Comcowich | Mar 7, 2017 | Marketing
PR and marketing writers may need to adjust to new consumer values. As views about money and spending change, promoting consumerism in PR and marketing materials may not always be the best route. More people believe the economic good times have passed and expect to...
by William Comcowich | Feb 27, 2017 | Facebook
Facebook’s new jobs feature has the potential to disrupt recruiting practices and seize a large chunk of LinkedIn’s revenue. It will also impact marketers who control the organization’s Facebook page. Facebook Business Pages can now post job openings in the News Feed...
