by William Comcowich | Feb 22, 2017 | Marketing
Amazon Echo and the intelligent assistant, Alexa, may be one the most significant recent developments in digital communications. Amazon Echo, a smart speaker developed by Amazon, connects to Alexa, billed as a voice-controlled personal assistant service. Through voice...
by William Comcowich | Feb 21, 2017 | Video Marketing
Virtual reality has been touted as the “Next Big Thing” and the marketing technology of the future. It may remain the technology of the future for quite some time. Virtual Reality isn’t ready for marketing yet, asserts Forrester Research in a new report....
by William Comcowich | Feb 17, 2017 | Social Media Marketing
Successful social media marketing requires ongoing creativity. The best marketers continually find new ideas to promote their products, gain new followers, and increase recognition of their brand. Repeating the same self-promotional message usually fails to entice...
by William Comcowich | Feb 15, 2017 | Public Relations
Corporate PR and marketing departments face a new danger: the risk that athletes endorsing their brand will criticize the company or even terminate their contracts over something the CEO says or does. Under Armour CEO Kevin Plank’s statement praising President Trump...
by William Comcowich | Feb 13, 2017 | Marketing
PR and marketing pros may feel like the Rodney Dangerfield of the business world: They don’t get no respect. Most marketers, 61.8% to be exact, believe marketing is only somewhat understood or not understood at all by their business as a whole, according to Marketing...
