by William Comcowich | Feb 3, 2017 | Pinterest
Pinterest’s new search ads introduce another way for marketers to reach consumers. Some observers even contend the image-based network hopes to take on Google. Pinterest is testing the features with several companies, including Barilla, eBay, Garnier, Target, Home...
by William Comcowich | Feb 2, 2017 | Public Relations
Super Bowl advertising has evolved into an entirely different ball game. The ads have changed from expensive 30-second spots to expensive integrated marketing and advertising campaigns, and PR has become a key player in the run up to the Super Bowl game between New...
by William Comcowich | Feb 1, 2017 | Facebook
Facebook is encouraging marketers to publish longer videos. The dominant social media network recently changed its algorithm to move longer videos to the top of users’ news feeds – but only if viewers actually watch them. The algorithm tweak assigns greater weight to...
by William Comcowich | Feb 1, 2017 | Social Media Monitoring
Social media listening became more prevalent among corporations and non-profit organizations in 2016. As more consumers use social media to learn about and comment about products, more marketers are turning to social media listening to complete marketing research,...
by William Comcowich | Jan 12, 2017 | Video Marketing
PR and marketers widely recognize the growing importance of video. Video is touted as the year’s hottest media with most every corporate and brand website now incorporating video segments and programs. To be precise, 82 percent of B2C marketers and 79 percent of B2B...
