by William Comcowich | Jan 5, 2017 | Marketing
Proponents say the Internet of Things (IoT) is the “Next Big Thing,” a major technology trend that PR pros and marketers must understand. The Internet of Things (IoT) promises to revolutionize both public relations and marketing. By allowing us to manage our devices...
by William Comcowich | Jan 5, 2017 | Glean.info
Each week Glean.info (formerly CyberAlert) publishes educational articles in its blog as a service to our customer base in PR, marketing and competitive intelligence. Last week we published the 2016 Top 20 Blog Posts on Media Monitoring, Measurement & Analytics...
by William Comcowich | Jan 3, 2017 | Marketing
After you put away your holiday ornaments and clean up remnants the New Year’s Eve celebration, it’s time to look ahead to what 2017 will bring in PR and marketing. Digital marketing promises to continue to change quickly. Technology advancements and social media...
by Rohan Ayyar | Dec 20, 2016 | Digital Marketing
Rohan Ayyar is a project manager at E2M solutions, a digital marketing firm. In many ways, owning a small or midsize business is like being David battling Goliath. Larger companies have the budget and manpower to maximize their marketing efforts while smaller...
by William Comcowich | Dec 13, 2016 | Measurement
Analytics are an essential element of effective marketing and public relations. Analytics provide organizations data and insights needed to improve tactics, plan strategies, measure performance, and link data to key business outcomes like sales and revenue....
