by William Comcowich | Dec 7, 2016 | Measurement
Marketers traditionally focus on the top of the sales funnel. However, more marketers are becoming responsible for down-funnel metrics. Marketing leaders now place less value on lead volume and cost-per-lead, and more value on metrics like revenue, ROI and...
by William Comcowich | Dec 1, 2016 | Media Relations
Surveys offer a powerful tool to publicize and promote your organization. Surveys often win media attention, especially if they cover current topics or controversial issues. But crafting the right questions and collating the answers into meaningful insights is by no...
by William Comcowich | Nov 8, 2016 | Public Relations
Most everyone in business is used to sitting around a table to deliver reports, resolve issues, or hear instructions. With the rise of remote workers, telecommuting and a global economy, meetings have taken a different turn. Rather than gathering a group to sit around...
by William Comcowich | Oct 28, 2016 | Data Analytics
Businesses and not-for-profit organizations clearly want data to guide their marketing decisions. But at the same time, many marketing executives realize that data-driven marketing falls short of its promise. Most successful marketers (81%) want to increase spending...
by William Comcowich | Oct 19, 2016 | Business
The fast-approaching conference season offers a goldmine of learning and networking opportunities for PR and marketing professionals. Besides presenting superb opportunities to promote your brand, conferences offer an excellent opportunity to learn about industry best...
