by William Comcowich | May 17, 2017 | Marketing
Customers with emotional connections to brands purchase more products, are less price sensitive and readily receive the brand’s messages. They are 50 percent more valuable than highly satisfied customers, according to some estimates. In short, they are a...
by William Comcowich | May 16, 2017 | Marketing
The departure of Coca-Cola Global Chief Marketing Officer Marcos de Quinto underscores how marketing is changing. The CMO retired as part the company’s organizational restructuring. Coca-Cola will consolidate marketing, customer and commercial leadership strategy into...
by William Comcowich | May 15, 2017 | Measurement
Measuring their contribution to business objectives has been an ongoing challenge for marketers. A new survey of B2B marketers indicates that frustrations about proving their return on investment (ROI) appear to be waning. For the last two years, marketers surveyed by...
by William Comcowich | May 11, 2017 | Social Media Monitoring
The three most important digital trends in PR include: social listening, digital storytelling and real-time marketing, according to The Evolution of Public Relations report by the Association of National Advertisers (ANA) in conjunction with the USC Center for Public...
by William Comcowich | May 10, 2017 | Marketing
Marketing technology has become both a necessity and a burden for B2B marketers. Technology solutions for practically every marketing function have multiplied – and that poses a challenge. Selecting the right vendor, integrating the tools, and even deciding if the...
