by William Comcowich | Jun 19, 2017 | Podcasts
Podcasters, advertisers and marketers will gain more data and greater insight about listeners in Apple’s new podcast analytics. Apple’s podcast app is the most common venue for listening to the online audio programs. An upcoming version of the app will...
by William Comcowich | Jun 6, 2017 | Marketing
Is your organization’s marketing effective? It depends on whom you ask. C-level executives and lower-ranking marketing employees often hold disparate views of their company’s marketing. Here’s the surprising result of a recent survey from HubSpot. Top-level...
by William Comcowich | Jun 6, 2017 | Marketing
Customer testimonials bring credibility, authority – and more customers. Good testimonials are more powerful than any advertisement or other piece of marketing or PR content. Obtaining good ones can be difficult. Some testimonials are better than others. Many...
by William Comcowich | May 22, 2017 | Public Relations
Some say brand journalism is the new PR. They might be right. Earning media coverage in the traditional fashion is now more difficult because of staff reductions and space constraints at newspapers. Fewer journalists mean fewer opportunities for media placements....
by William Comcowich | May 19, 2017 | Marketing
Social media continually presents new challenges to PR and marketing professionals. Video is now revolutionizing marketing communications and PR. Artificial intelligence, virtual reality and augmented reality promise to do the same in the near future. That’s one...
