by William Comcowich | Jul 27, 2017 | Marketing
In providing innovative new technology to complete transactions and share data, blockchains may revolutionize marketing. Proponents call the technology one of the most important technological advancements since the internet. Bitcoin is one of the best-known...
by William Comcowich | Jul 24, 2017 | Data Analytics
Although marketing and PR recognize the value of data-driven decision-making and now compile more data on customers and their purchase decisions, they still struggle to glean actionable insights, new research reveals. Only 30 percent of marketing professionals...
by William Comcowich | Jul 20, 2017 | Marketing
Google has donated $706,000 euros (more than $800,000) to generate news stories solely through artificial intelligence. The Press Association, the national news agency for the UK and Ireland, and Ubs Media, a start-up specializing in data-driven news, will use the...
by William Comcowich | Jun 22, 2017 | Digital Marketing
Businesses will face severe penalties for violating the General Data Protection Regulation (GDPR). The European Union’s impending regulation strengthens data protection and privacy of EU citizens and companies that market products to them. The law impacts...
by William Comcowich | Jun 20, 2017 | Marketing
Voice search accounts for more than 20 percent of mobile searches, but most marketers (66%) participating in a BrightEdge survey have no plans to prepare for voice search. Almost a third of marketers (31 percent) believe voice search is the “next big thing.” Just...
