by William Comcowich | Aug 16, 2017 | Social Media Monitoring
Leading insurance companies use social media listening to improve customer service, uncover fraud and generate sales leads. MetLife, Cigna, Liberty Mutual, State Farm Group, Aegon, Northwestern Mutual are among the many insurance companies that benefit from social...
by William Comcowich | Aug 15, 2017 | Influencer Marketing
New research tells just how powerful influencer marketing can be. Posts by influencers who partnered with brands produced engagement levels strikingly higher than brands’ own posts – sometimes more than 100 times higher, according to a NewsWhip study. JetBlue...
by William Comcowich | Aug 7, 2017 | Marketing
Some products are naturally easier to market than others. An apparel maker can ask social media influencers to post photos of themselves wearing their dresses on Instagram. But what if your company makes toilet valves? Promoting an innovative or attractive product is...
by William Comcowich | Aug 2, 2017 | Nonprofits
Experts agree that the first important step to measuring results for PR and marketing is to select key performance indicators (KPIs) based on the organization’s goals. The same advice applies to non-profit organizations. Close tracking of carefully selected...
by William Comcowich | Jul 28, 2017 | Public Relations
Reddit Ask Me Anything (AMA) sessions offer a powerful but dangerous public relations and marketing strategy. As the name indicates, Reddit users ask AMA hosts anything on a given topic – or anything at all. PR, marketing and product management teams can access...
