by William Comcowich | Sep 27, 2016 | Data Analytics
Companies must embrace bold change and abandon incrementalism to fully benefit from data analytics, asserts a new Gartner white paper. Incremental change may feel safe, as managers believe it avoids mistaken commitments to the wrong strategy. However, successfully...
by William Comcowich | Sep 14, 2016 | Marketing
Marketers use algorithmic attribution to accurately track the increasingly complicated customer journey and optimize cross-channel spending. But acting fast enough to gain those benefits poses a challenge. While marketers believe algorithmic attribution produces...
by William Comcowich | Sep 13, 2016 | Marketing
An email newsletter for customers and prospects is among the best and most cost-efficient ways to grow a business. Businesses have a wide variety of content marketing tactics at their disposal; but few are quite as powerful and versatile as email newsletters,...
by William Comcowich | Sep 12, 2016 | Storytelling
Apple consistently excites customers about its impending product releases, even if its devices are not truly must-have items. How does Apple do that while other large brands with even larger marketing budgets cannot? The answer: storytelling. “Now, this might not...
by William Comcowich | Sep 12, 2016 | Facebook
You’ve surely seen them before. The news and social media headlines intentionally leave out vital information in order to spark readers’ curiosity. Something happened and “You’ll Never Believe What Happened Next” or “His Reaction was Priceless.” Or “This One Weird...
