by William Comcowich | Sep 6, 2016 | Marketing
Marketers are beginning to prepare email campaigns for the all-important holiday shopping season. “While it may be difficult to turn our attention away from summer vacations, now is the perfect time to start planning for the holiday season,” states the Q2 2016 Email...
by William Comcowich | Sep 6, 2016 | Social Media
The growing dominance of social media as a news source represents a superb opportunity for public relations professionals. Placing and promoting news stories on social media has rapidly become a must-have media relations strategy. Social media has surpassed television...
by William Comcowich | Aug 29, 2016 | Social Media Monitoring
A CEO of a mid-size advertising company received a call from one of her vendors while working in office. When the vendor started pitching his new offer, the CEO said she wanted to hear more but was busy at the time. The vendor kept pushing even though the CEO said she...
by William Comcowich | Aug 29, 2016 | Social Media Marketing
Brands have a problem on social media: Many people think they’re annoying. Too many promotions, pitiful attempts at humor and slang, and failing to respond to queries or criticism all irritate consumers and provoke them to unfollow brands. It doesn’t have to be...
by William Comcowich | Aug 25, 2016 | Instagram, Snapchat
Snapchat and Instagram bear remarkable similarities. Both are extremely popular among teens and college-aged users. Both emphasize photo sharing. With limited time and resources, brands may wish to concentrate on just one. Marketers can determine where to invest their...
