by William Comcowich | Aug 5, 2020 | Twitter
PR and marketing people regularly turn to Twitter to increase awareness of their brands and engage customers. Some campaigns manage to touch emotions and reach customers much better than others. Brands can examine these leading campaigns for examples of how to improve...
by Michael Kling | Aug 4, 2020 | Influencer Marketing
B2B marketers see great value in influencer marketing, but many lack the resources to seize the full benefits of the strategy. Finding the right influencers and crafting and executing influencer marketing plans pose challenges, according to the 2020 State of B2B...
by William Comcowich | Aug 3, 2020 | Public Relations
PR pros often disdain and fear math, accounting and economics. That aversion hampers corporate communicators in their jobs and impedes them from winning the respect of C-suite executives. Today, PR pros need a high level of financial literacy to perform their jobs...
by William Comcowich | Jul 30, 2020 | Business
You’ve probably read about emotional intelligence, artificial intelligence and intelligence quotient. Now, many experts argue that cultural intelligence is increasingly important for success in business. Cultural intelligence, or cultural quotient, refers to the...
by Michael Kling | Jul 21, 2020 | Social Media Marketing
Talk in the U.S. of banning TikTok, the increasingly popular Chinese-owned social media app, is causing uncertainty in social media marketing. Suspecting that time is ticking away for TikTok, marketers wonder if they should cancel their PR and marketing plans on the...
