by Sarah Hill | Aug 14, 2020 | Guest Post
Few industries have suffered as much during the current pandemic as the event industry. Event production companies across the globe have been forced to cancel many of the events they had planned for 2020 because of Covid-19. The current pandemic conditions are...
by Michael Kling | Aug 13, 2020 | Facebook
Facebook appears to be renewing its embrace of hashtags and encouraging users to add hashtags to posts. Facebook now recommends hashtags on business pages based on texted entered, saying reach will increase if they’re used. But should marketers and digital PR...
by William Comcowich | Aug 11, 2020 | Storytelling
Telling interesting stories forms the core of public relations and is among the most valued skills of PR professionals. Better than any other communications technique, stories help listeners and viewers understand, remember and connect with an organization’s message....
by Michael Kling | Aug 7, 2020 | Video Marketing
Both marketers and consumers now favor video more than other forms of content, including blogs, infographics and ebooks, according to HubSpot’s 2020 State of Marketing Report. While video has been around for decades, consumer video-viewing preferences and...
by William Comcowich | Aug 6, 2020 | Social Media Monitoring
Healthcare organizations have found that social media listening provides a potent tool during the Covid-19 epidemic. Pharmaceutical companies, hospitals and other healthcare organizations are tapping social media monitoring and measurement to bolster Covid-19...