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Sixty-one percent of marketers claim that generating leads is their biggest challenge. With so many PR and marketing options available, it’s difficult to tell which lead-generation tactics work best and how to weave them into a successful strategy. From voice...
More businesses now use brand storytelling to gain more attention online. In brand storytelling, you create and share a message or story that connects to the target audience on an emotional level. It converts leads into customers because people see the human side of...
Covid-19 has moved healthcare PR to the forefront of public attention. Just as frontline medical workers feel overwhelmed, communications professionals at healthcare organizations and their agencies feel the greater workload and increased pressure. Healthcare PR has...
Influencer marketing has not been immune to Covid-19. Influencers, especially those in the travel industry, found that creating content became more difficult during widespread stay-at-home orders. Many brands paused or pulled back influencer marketing campaigns. And...
Social media monitoring can supplement – or even replace – traditional market research. Traditional market research – surveys, focus groups and in-depth interviews — has disadvantages. It reflects feelings of a small group of people at one point in time. The...
