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ORDER BY status DESC
Nonprofits face increasing pressure to prove how their efforts make an impact. Donors, including grantors and foundations, want to know how effectively nonprofits are using their money. That’s one reason why measuring ROI is more important than ever for...
Blogs are now a recognized and important PR channel. Depending on your niche, blogger outreach may be as important as or even more important than media relations. Most consumers view blogs as trustworthy sources for product research; most communications pros recognize...
With predictive SEO, content creators can win top search results and swell website traffic. PR pros can predict popular topics and devise media pitches that are more likely to grab journalists’ interest and win media placements. Predictive SEO isn’t as...
While PR and marketing professionals have other live streaming options, LinkedIn offers a leading channel for reaching the type of professional audience sought by B2B firms. Although LinkedIn was a relative late-comer to live streaming, live streams on the platform...
Many bloggers and content marketers believe longer blog posts rank higher on search results. More than a few studies, they argue, report that extremely long articles are more likely to rank at the top of search results for their keywords. Many PR pros also adhere to...
