by Ahmed Bouzid | Jun 5, 2020 | Guest Post
[Editor’s Note: Voice search, Alexa skills, and Google Assistant have emerged as a key elements in marketing and PR for many brands. This guest post by the former head of product at Amazon Alexa provides a technical perspective on concepts of designing...
by William Comcowich | Jun 4, 2020 | Writing
Explaining complex information may be one the toughest challenges PR, marketing and corporate communications face – whether writing an article or giving a presentation. You might have a strong concept and data to support your argument, but your work is pointless if...
by William Comcowich | Jun 3, 2020 | Public Relations
Selecting a PR agency is like picking a spouse. The right decision can lead to a happy long-term relationship. Unlike finding a spouse, however, finding an agency doesn’t require falling in love. It just requires identifying an agency that’s a good fit with your...
by Michael Kling | Jun 1, 2020 | Nonprofits
Businesses, nonprofits and other organizations have pivoted from physical to virtual transactions. Business professionals and others have dropped in-person meetings in favor of video conferences via Zoom, GoToMeeting, Webex, and other apps. A California animal...
by William Comcowich | May 27, 2020 | Marketing
While most savvy PR and marketing teams enthusiastically pursue social media strategies, many neglect another communication channel that could offers untapped potential: texting. Text-based marketing, also called short message service (SMS) marketing, offers brands a...
