by Michael Kling | May 26, 2020 | LinkedIn
Like other social media networks, LinkedIn has seen a spike in use due to Covid-19 confinements. But the professional network has seen a long-term trend of increasing engagement. Engagement on the platform has been increasing 50% year over year. With its continuous...
by William Comcowich | May 19, 2020 | SEO
Dwell time is becoming an increasingly valuable metric for marketing and SEO. Signaling the growing importance of dwell time, LinkedIn recently added the metric to its newsfeed algorithm. Analyzing members’ dwell time led to useful insights that allowed the network to...
by Michael Kling | May 18, 2020 | LinkedIn
LinkedIn polls offer a new way to boost engagement on the professional network. LinkedIn positions the new feature as a “quick, easy and fully-virtual way to solicit feedback from your network via our new polls feature.” To create a poll, click the “Create...
by Daniel Page | May 15, 2020 | Guest Post
Virtual private networks (VPNs) have undergone something of a renaissance over the past several years. As general awareness of digital privacy and cybersecurity has increased, people increasingly use VPNs to stay safe online, protecting both their identity and their...
by William Comcowich | May 14, 2020 | Influencer Marketing
In the past, PR and marketing professionals and their influencer partners reached informal agreements through email or messaging apps. Larger influencer marketing budgets, more attention from regulators, and well-publicized PR mishaps have prompted companies and their...
