by William Comcowich | Feb 20, 2020 | Marketing
Experiential marketing, also called participation marketing or engagement marketing, is a new secret sauce to promoting brand messages and reaching busy, distracted and skeptical audiences, advocates say. People are spending less on what economists call durable goods...
by William Comcowich | Feb 19, 2020 | Media Measurement
More organizations now use sentiment analysis in their media monitoring and measurement programs to gauge public sentiment toward a company and its brands. Whether done by human analysts or with computer programs, sentiment analysis grades social media comments,...
by William Comcowich | Feb 14, 2020 | Influencer Marketing
The Federal Trade Commission will consider strengthening influencer marketing regulations, a move that could smother or upend the still-evolving marketing strategy. As part of a comprehensive review of its current rules, the FTC is seeking public input on how to...
by William Comcowich | Feb 12, 2020 | Public Relations
Nearly 90% of C-Suite executives believe in the power of events, and 30% of marketers believe events are the single most effective marketing channel, more so than digital, email and content marketing, according to the Bizzabo Event Marketing Benchmarks and Trends...
by Brian Jones | Feb 7, 2020 | Guest Post
With 330 million active monthly users, Twitter is an obvious part of a well-developed digital marketing strategy. While it’s essential to grow a Twitter following, you also need to implement actionable steps to increase engagement and brand awareness. Here’s the top...
