by William Comcowich | Feb 5, 2020 | Influencer Marketing
Companies sometimes form advisory boards to enhance their prestige and gather input from subject matter experts and business leaders. Local non-profit organizations form advisory boards to receive guidance from community leaders. Some organizations now form advisory...
by Austin Winder | Feb 3, 2020 | Guest Post
The Internet is a marketing equalizer. A small to medium-size or local business with a creative digital marketing strategy has the potential to reach as many qualified people as a Fortune 500 company with a multi-million-dollar advertising campaign. Digital marketing...
by William Comcowich | Feb 3, 2020 | Facebook
Unpaid marketing, also called organic marketing, on Facebook is effectively dead, asserts new research from Trust Insights. After examining 2,316 brand pages and 6,034,384 organic Facebook posts, it found that the median amount of engagement was 0.0215%. In other...
by William Comcowich | Jan 31, 2020 | Social Media Marketing
Vine, a defunct but once-popular video app, is back with a new face. Dom Hofman, a Vine co-founder, has launched Byte, an app that’s similar to Vine. Launched just last week, Byte quickly became one of the most downloaded apps, probably due to Hofman’s association...
by William Comcowich | Jan 30, 2020 | Video Marketing
New research reveals that LinkedIn offers a surprisingly effective channel and that consumers desire short videos and videos that explain and demonstrate brands’ products and services. A new survey from explainer-video company Wyzowl also reveals other information...