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Marketing and PR pros may need to work a little harder and find more creative Halloween marketing ideas as Halloween spending is projected to dip this year. Shoppers say they’ll spend an average $86.27, down just slightly from last year’s record $86.79, according to...
The role of the chief marketing officer (CMO) is disappearing, some industry reports maintain. Or is it? Leading brands, including Unilever, Johnson & Johnson, Uber, Lyft, Beam Suntory, Taco Bell, Hyatt Hotels, Mars Wrigley, Kimberly-Clark and McDonald’s, have...
As the most open social media network, Twitter attracts extensive attention from researchers, journalists and corporate public relations departments. It’s a vital platform for social media analytics. However, researchers should hesitate to reach conclusions from...
The California Consumer Privacy Act (CCPA) introduces sweeping new privacy regulations. Even though the law applies only to California, it will impact companies nationwide. The law applies to companies that do business in the state or collect data from California...
Social media may conjure thoughts of hip, young influencers running an Instagram account for fashion brands. But GE Power recently showed how an industrial company can obtain strong results by letting employees control its social media accounts. The company...
