by William Comcowich | Oct 9, 2019 | Measurement
Monitoring and measuring news and social media has transitioned from a nice-to-have to a must-have in public relations and marketing. Besides gauging the success of recent PR and marketing activities, media monitoring and measurement helps organizations conduct market...
by William Comcowich | Oct 8, 2019 | Facebook
Facebook has agreed to pay advertisers $40 million over allegations that it inflated video viewing times. While Facebook hopes the settlement brings closure to its measurement difficulties, suspicion may linger over its metrics and the effectiveness of Facebook videos...
by William Comcowich | Oct 7, 2019 | Data Analytics
Big data is touted as good medicine for business ills – something that can diagnose problems and lead to miraculous cures. At its best, big data can produce critical insights that impel improved business strategies. But big data has significant disadvantages. It’s...
by William Comcowich | Oct 4, 2019 | LinkedIn
LinkedIn has introduced new features to improve its audience targeting capabilities. Users can now view the campaign forecasting panel in the Campaign Manager, allowing them to see the make-up of their target audience within the dashboard. Users can customize the...
by William Comcowich | Oct 2, 2019 | Social Media Marketing
Few organizations can meet NASA’s social media prowess. The space agency has more than 120 million followers across all networks, more than 30 million on Twitter alone. NASA does have innate advantages. The agency would be a household name with no marketing at all....