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New research from SnapChat shows how Generation Z relates to brands and how marketers can respond. While some findings can be classified as expected, others might be surprising. Gen Z members, who were born in the late 1990s and early 2000s, grew up with the internet...
The recent so-called Chicken Sandwich Wars on social media offer some worthwhile lessons for PR and marketing pros to chew on and digest. The social media conflict began after Popeyes, noticing the growing popularity of chicken sandwiches, introduced its own chicken...
Blogging was once a leading PR and marketing strategy. Businesses viewed blogs as an exciting and innovative marketing tool. Corporate and brand blogs were a go-to place where consumers could find well-researched, trustworthy, and thoughtfully-presented information on...
Companies are spending more on marketing analytics. Overall, they also reap greater benefits, but the value of marketing analytics varies substantially between companies, according to the latest CMO Survey published by Duke University’s Fuqua School of Business....
Mobile traffic today is equally important as desktop traffic. In 2018, 58% of site visits were from mobile devices, according to research from SimilarWeb. This number is estimated to rise drastically in the coming years. The surge of mobile devices is logical...
