by William Comcowich | Sep 10, 2019 | Social Media Measurement
In a major change, social media platforms may hide “like” numbers that appear beneath people’s photos and posts. Facebook is considering removing like counts, and Instagram has already experimented with hiding the numbers in Canada and other countries. While the...
by William Comcowich | Sep 9, 2019 | Influencer Marketing
Many marketers and PR pros consider influencer marketing a valuable strategy. But working with influencers has led to serious problems for some brands. The Federal Trade Commission is investigating if Juul Labs, the e-cigarette outfit, used influencers as part of...
by Rebecca Hill | Sep 9, 2019 | Guest Post
Social media is a superb channel for internet marketers aiming to promote their products and reach potential customers. Great marketing on social media can impact business positively by creating devoted brand advocates and driving leads and sales. However, marketers...
by William Comcowich | Sep 5, 2019 | Marketing
Marketers often worry about their sample size when preparing market research. They worry that the sample size will be too small to produce accurate results. Clients also press to know if the sample size is adequate. The larger the sample size, the more accurate the...
by Rodney Laws | Aug 28, 2019 | Guest Post
PPC (pay-per-click) advertising is the reliable performer of the digital marketing world. It scales like nothing else, offers unparalleled targeting possibilities, and — if used correctly — doesn’t charge you anything unless it’s producing conversions, making it...