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B2B marketers and salespeople significantly underestimate the value of thought leadership content. Besides missing business opportunities, that underappreciation risks damaging company reputations, reveals new research from Edelman and LinkedIn. “The decision...
More companies are embracing influencer marketing, and those already in the act are increasing their budgets and employing the strategy more frequently. According to the State of Influencer Marketing report from Linqia, 39% of marketers with a digital marketing budget...
Like many others, professionals in PR and marketing often detest meetings as a waste of time. More organizations are adopting a simple yet highly effective strategy devised by Apple founder Steve Jobs to run meetings that actually produce results. “Steve had a...
Many PR tasks simply need to be done, but are repetitive, boring and time consuming. You could be holding back your business or career if you’re not dedicating your limited time properly and wasting it on tasks that could be automated. You can actually automate many...
Like economists and business analysts, many marketing managers expect a recession late this year or next year. Optimism among U.S. marketing leaders has fallen to the lowest level in seven years, according to the February 2019 CMO Survey. CMOs ranked their optimism on...
