by William Comcowich | Apr 29, 2019 | Marketing
The Coachella Valley Music and Arts Festival held every April in southern California has grown into one the best known of the “destination festivals” attended by hundreds of thousands young and trendy. Musicians weren’t the only ones performing at the festival. Brands...
by William Comcowich | Apr 25, 2019 | Social Media
The Sri Lankan shutdown of social media exposes social media’s ingrained problems that hinder its future viability. The Sri Lankan government temporarily blocked access to social media, including Facebook, WhatsApp and YouTube, after bombings on Easter Sunday...
by William Comcowich | Apr 22, 2019 | Pinterest
Going public will likely change Pinterest – perhaps substantially. Using the ticker PINS, Pinterest began trading on the New York Stock Exchange in mid-April. Its stock price rose 28.4% the first day of trading to $24.40 per share with a market cap of nearly $13...
by Kamy Anderson | Apr 22, 2019 | Guest Post
Social media offers one of the best ways to extend one’s reach and interact with target audiences. It provides a substantial number of opportunities for growth and helps businesses raise awareness to build a stronger brand. Having said that, many PR and marketing...
by William Comcowich | Apr 18, 2019 | Influencer Marketing
Influencer marking continues to grow, evolve and mature, producing positive marketing and sales impact. It can also impact PR results. However, it’s not clear if public relations professionals are boarding the marketing influencer ship. Marketers view the strategy...