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Marketers are posting more videos on social media, but they’re not gaining the full benefits of video marketing if they don’t add captions. Facebook’s research shows that 85% of videos are played without sound. Nobody wants to draw attention to themselves while...
Facebook Stories now offer a new way for marketers to grow brand awareness, expand their reach on the network, and strengthen relationships with audiences. The format may be particularly valuable given that Facebook organic reach has plummeted in recent years and...
Content marketers now work with a different kind of customer. The traditional B2B customer is considered rational, interdependent and loyal. The new B2B consumer is anonymous, more emotional, fickle, and increasingly reliant on mobile devices. New research from...
They may sit below the images they mention, but some might say Instagram comments now rank above images in importance due to evolving algorithm and user habits. Instagram added threaded comments in 2017, making it easier for people to have coherent conversations....
Numerous research reports indicate that video is the best performing content on social media. Most recently, new research from Twitter reports that: There are about 1.2 billion video views on the network per day – twice as much as in the last 12 months. Tweets with...
