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While most marketers consider social media an important part of their overall strategy, many cannot prove its effectiveness. Fifty-eight percent of marketers call social media “very important” and 30% say it’s “somewhat important,” reveals Buffer’s 2019 State of...
Most nonprofit organizations post their announcements on social media, typically Facebook and Twitter. Far fewer nonprofits use social media listening to take full advantage of social media. Today, most people connect with friends, companies and other organizations on...
More than a few experts predict that artificial intelligence (AI) will revolutionize marketing this year. Representing the next step for data in marketing, machine learning-based marketing tools will analyze data and customer behavior, make recommendations and...
Image ® Career Employer Most PR and marketing professionals know about major job boards that serve all job seekers in all industries. Indeed.com, Monster.com and CareerBuilder.com come to mind. Hundreds of small job boards that focus on...
Many brands work with influencers. Some also work with micro-influencers, child influencers, animal influencers and nano-influencers. Virtual influencers, computer-generated images (CGIs) with enormous social followings, may be the next major trend in social media....
