by William Comcowich | Jan 29, 2019 | Social Media Measurement
					
												
								 While most marketers consider social media an important part of their overall strategy, many cannot prove its effectiveness. Fifty-eight percent of marketers call social media “very important” and 30% say it’s “somewhat important,” reveals Buffer’s 2019 State of...
							
										
					While most marketers consider social media an important part of their overall strategy, many cannot prove its effectiveness. Fifty-eight percent of marketers call social media “very important” and 30% say it’s “somewhat important,” reveals Buffer’s 2019 State of...				
					 
			
					
				
															
					
					 by William Comcowich | Jan 24, 2019 | Nonprofits
					
												
								 Most nonprofit organizations post their announcements on social media, typically Facebook and Twitter. Far fewer nonprofits use social media listening to take full advantage of social media. Today, most people connect with friends, companies and other organizations on...
							
										
					Most nonprofit organizations post their announcements on social media, typically Facebook and Twitter. Far fewer nonprofits use social media listening to take full advantage of social media. Today, most people connect with friends, companies and other organizations on...				
					 
			
					
				
															
					
					 by William Comcowich | Jan 23, 2019 | Data Analytics
					
												
								 More than a few experts predict that artificial intelligence (AI) will revolutionize marketing this year. Representing the next step for data in marketing, machine learning-based marketing tools will analyze data and customer behavior, make recommendations and...
							
										
					More than a few experts predict that artificial intelligence (AI) will revolutionize marketing this year. Representing the next step for data in marketing, machine learning-based marketing tools will analyze data and customer behavior, make recommendations and...				
					 
			
					
				
															
					
					 by William Comcowich | Jan 22, 2019 | Public Relations
					
												
								 Image ® Career Employer Most PR and marketing professionals know about major job boards that serve all job seekers in all industries. Indeed.com, Monster.com and CareerBuilder.com come to mind. Hundreds of small job boards that focus on...
							
										
					    Image ® Career Employer Most PR and marketing professionals know about major job boards that serve all job seekers in all industries. Indeed.com, Monster.com and CareerBuilder.com come to mind. Hundreds of small job boards that focus on...				
					 
			
					
				
															
					
					 by William Comcowich | Jan 21, 2019 | Influencer Marketing
					
												
								 Many brands work with influencers. Some also work with micro-influencers, child influencers, animal influencers and nano-influencers. Virtual influencers, computer-generated images (CGIs) with enormous social followings, may be the next major trend in social media....
							
										
					Many brands work with influencers. Some also work with micro-influencers, child influencers, animal influencers and nano-influencers. Virtual influencers, computer-generated images (CGIs) with enormous social followings, may be the next major trend in social media....